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Tag Archive 'marketing'

Communication between ratio and emotions

Posted in Uncategorized on Mar 18th, 2008

While we were preparing the relaunch of the trademark, we engaged in many discussions. Some were quite emotional, but the over-all tendency was objective and constructive. And these discussions were important! If you want to communicate a new trademark and convince your potential customers, the first step is to inform everyone on the inside about [...]

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‘That’s Austria’ works …

Posted in Uncategorized on Mar 4th, 2008

At first it might sound a little over-the-top: a glacier, mountains, lakes, village structures that have developed over centuries, the unique charm of a provincial town. All of those attributes can be found elsewhere in Austria as well.
But nowhere else in the Alpine region do the countryside and the excellent touristic infrastructure form such a [...]

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