Posted in Recipes on Mar 27th, 2008
Only recently, I went to my parent’s house for a big reunion with relatives, friends, and neighbours. I always enjoy it a lot when there are many people coming together. Why? Well, because my mum takes this opportunity to prepare her fabulous Germkrapfen, the typically Austrian yeast dumplings. She always does this when we have [...]
Posted in A hot tip on Mar 25th, 2008
My job in marketing can sometimes be quite stressful. Many appointments and deadlines have to be kept. That’s why I’m always happy when I can take some time off to relax. And my favourite place to go then is the golf course of the region. In my opinion, it is not only the largest but [...]
Posted in Uncategorized on Mar 18th, 2008
While we were preparing the relaunch of the trademark, we engaged in many discussions. Some were quite emotional, but the over-all tendency was objective and constructive. And these discussions were important! If you want to communicate a new trademark and convince your potential customers, the first step is to inform everyone on the inside about [...]
Posted in Uncategorized on Mar 10th, 2008
Last week the ITB, the largest trade fair for tourism worldwide, took place in Berlin. And who’d have thought that such a large number of destinations would present themselves with so much creativity? While Switzerland and Austria didn’t have any other topic than the European Football Championship, the English Tourist Board attracted attention with an [...]
Posted in Uncategorized on Mar 6th, 2008
It was a spectacular highlight! Music, sports, entertainment – everything one’s heart can desire. Together with Oliver Stärz, I went to see ‘Show on Snow’ in Wittenburg last week. We have been working together with this skiing hall for a long time already and now they really raised the roof for two days. On Friday [...]
Posted in Uncategorized on Mar 4th, 2008
At first it might sound a little over-the-top: a glacier, mountains, lakes, village structures that have developed over centuries, the unique charm of a provincial town. All of those attributes can be found elsewhere in Austria as well.
But nowhere else in the Alpine region do the countryside and the excellent touristic infrastructure form such a [...]
